Monthly recaps lived on Facebook canvas and shared the bakers’ acts of good. We used their candid photos to give followers a behind-the-scenes look at what went on in the kitchen.
The bakers documented their favorite recipes and causes on a baking blog. We incorporated their photographs and thoughts into Nestle’s biggest social channel, Pinterest. Our Twitter feed focused on the 100 days of good, culminating in a 25 hour, Guinness world record breaking bake off.
world record tweets
Soul Pancake Partnership
We also worked with Soul Pancake to encourage everyday people to use baking to make a difference. We set up a Nestle Toll House bake sale that anyone could run for an hour to raise money for a cause close to their heart.