Oshkosh Social Surprise & Delight

Oshkosh B'Gosh is known for one thing - denim overalls. They're the brand millennial moms remember wearing when they were kids in the 80s, not a stylish brand for the little Aidens and Olivias of today. Through social listening and influencer outreach on Twitter and Instagram, we helped Oshkosh connect with expecting moms and send a special gift for their new baby. The classic overalls made an appearance, but so did the latest looks and a few extra surprises.