In addition to patient brochures, drug websites, and educational programs in the healthcare space, I also worked on creating content and raising awareness for Janssen Therapeutics’ Tumblr blog for the HIV+ community, Positively Together. The blog was the first of its kind for Janssen, and our team worked hard to curate content and stories submitted by users that were supportive and uplifting. We submitted the blog for a James E. Burke award, and I had the opportunity to concept, storyboard, and art direct the case study video. The motion graphics and video editing were done by the talented folks at Daily Planet.
I created the posts below for Positively Together. Many of the conversations in the blog’s community involved taking life one day at a time and moving forward. This optimism informed much of the content our team created.