The home page simplified the nav into three sections – Cat Food, Catipedia, and Community. A large hero section gave the brand flexibility to showcase new products or updates from Cat Chow’s animal shelter outreach program. Below the hero, Catipedia was given its own carousel. Articles were redesigned to lead with a key image and icon indicating what the article was about (health, behavior, nutrition, basics.) A roundup of different Cat Chow formulas and quick links to FAQs and contact information capped off the page.